Digital Marketing

Top 8 Most Demanded Skills In Digital Marketing [2022]

There are over 50+ skills demanded in the digital industry, I would be highlighting the top most demanded of them all.

Sometimes making choices on the skills to acquire can be challenging especially going for a market with high demand and a less saturated market in the digital industry. Worry no more as I have compiled the top 8 most demanded skills in digital marketing.

Most Demanded Skills In Digital Marketing

Skill Acquisition has now become the forefront of today’s labor market with 3,000 in-demand skills from over 1 million freelancers across the globe. According to Upwork, 1.2 billion dollars has been generated just from freelancing across the globe.

What is Digital Marketing?

Digital Marketing is referred to as a component of marketing that uses internet technology in executing marketing objectives. There are various aspects of digital marketing where you can specialize in e.g. copywriting, social media management, campaign management, etc.

The market is quite saturated but people who thrive in this market are professionals i.e. those who are very skillful and adapt to trends in the industry. This is one major skill an entrepreneur should acquire for a basic understanding of managing your business online.

Most Demanded Skills In Digital Marketing

Here are the complete list of high end in demand skills in the digital industry

1. Web Design

Website design is the rendering of web pages via the internet or intranet for users to interact with on multimedia devices e.g. mobile phones, computers, etc. Developing and designing a website can be done using various platforms from writing source codes to a drag and drop interface using complex internet technologies.

Web Design

Over 10,000 websites are developed every day, in a report from google over 15,000 new URLs are crawled every 24 hours. Picking up this skill can be a great advantage if you have basic knowledge of digital marketing. As a web designer you can earn as high as $45,000-$75,000 monthly working as a freelancer.

One of the most popular builders on the internet today is WordPress, with the open source framework you don’t have to learn various html and php codes to build a functional website among others are WIX, Joomla Etc.

2. SEO (Search Engine Optimization)

As common as this may sound Search Engine Optimization (SEO) has become an everyday life of a digital marketer, this entails optimizing your contents for search queries on popular search engines like Google, Bing etc.

Search Engine Optimization (SEO)

We have on and off page SEO, depending on the area you want to specialize on there’s always a market for you to sell your skill. It takes one with a proven track record in generating high organic traffic to earn a great chunk of figure from this market. So many businesses are trying to secure the first page of google and of course many are ready to pay the price.

An SEO expert can earn as high as $1,00-$2,000 per project, due to the high level of it’s demands one can earn as high as $35,000-$65,000 every month.

3. UI/UX

One of the fastest growing sector in the design industry as apps, website and even software’s begin to utilize wireframes models in crafting great user interface and experiences among various devices. Designers make use of softwares like Adobe Photoshop. Adobe XD and Figma in creating beautiful and intuitive designs after which developers integrates into Apps and Website by connecting them with series of actions already programmed into source codes.


It is a great headstart for those who have basic knowledge in design notwithstanding a professional UI/UX designer is paid an average of $40,000-$60,000 every month depending on the mode of job he/she utilizes in earning income.

4. Mobile App Development

Mobile App Development is the process of developing apps for mobile devices targeted for specific or various tasks. Mobile users interact with this software via various operating system environments majorly Android and IOS. This skill requires the ability to code using java or various machine learning languages. App developers earn one the highest pay in the freelance industry.

Mobile App Development

Mobile Developers earn as high as $10,000-$50,000 for a single project, you’re surprised right? lol they’re the real ballers in the tech industry due to the high demands of mobile apps by organizations.

5. Social Media Management

A tool used by many businesses today, over 78% of the world population uses social media in connecting with friends and families thereby making it a must tool for business and organization to boost brand presence, Advertise and engage with customers.

Social Media

Instead of  managing the business and social media accounts, many organizations would prefer to hire a social media manger to do the work. This set of people must understand how each platform works, devising and implementing strategies that would benefit the clients or business. A social media manager earns between $7000-$30,000.

6. Copywriting

Copywriting involves the drafting of sales copy about a particular product or services with the aim of driving conversion. The writer focuses on convincing potential buyers on every reason they must take action, this is done via a landing page.


This skill requires one to have core knowledge on how marketing works and the ability to project human behavior  towards a particular product. It is one of the most demanded skills in digital marketing especially building sales funnel.

7 Google AdWords/PPC Advertising

Another critical area in advertising that requires extra level of expertise in running profitable campaigns and reducing cost at the same time. As usual as this may sound people hire expert to this for them making them among the top demanded skills in this 20th century.

Google adwords

Running campaigns that may give you result in conventional way by google would just allow you to waste tons of money with little or no results, you need people who know the secrets and hacks on how they work. These people are paid an average of $10,000-$25,000 for each successful campaign.

8. Content Writing

This is the drafting of relevant contents on websites utilizing keywords relating to a particular audience to drive traffic and engagements. Just like what you’re reading now, articles are tailored for specific purposes such as conversion or advertising revenue.

Content Writing

Most content writers are paid per amount of words generate in a single article making the job very flexible and lucrative. You can earn $0.50 per word, if you write 2,000 word articles you earn $1000 for every article you write.

Most times the skill requires one to have a great knowledge of SEO, keyword placement, image and title optimization.


Skills may vary from time to time based on trend, depending on what the market demands are, acquiring one or two of the most demanded skills in digital marketing mentioned above would give you a great head start in the digital industry.

If you have suggestions and opinions or you think there are skills not mentioned, hit the comment section and i would be happy to discuss with you! You can also use the share button if you found this article useful. Thank you.

Pamilerin Coker

Pamilerin Coker is a digital entrepreneur with a keen interest in Marketing, Public Relations, and Media. He's the lead digital strategist and owner of Havgate Digital, a subsidiary of his parent company, Havgate Group.

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