Digital MarketingSocial Media

Facebook Context Button – Why Your Website Needs It

Many come across this feature but don't understand how it works , it's importance to your website.

Social Media Giant, Facebook introduced the context button in 2015, which was available to only a few publishers and organizations before the full rollout. Brands needed to protect their identity and drive engagements to their pages, thereby allowing users to access “Brand Safety” on their business manager.

facebook context button

Initially, it was basically detected by user’s review and links algorithms that can tell the page belonging to a website over a particular period of time. With its introduction, several publishers and businesses can easily verify their domains and connect assets to them.

What is Facebook Context Button?

Facebook Context Button is designed to provide more background information about a link shared or published on Facebook. Information such as the page information, feeds, shares, and wiki and WHOIS data.

In 2018 Facebook introduced news publishers to verify their news page on their business manager account which would further display more information on the publisher’s fact checking, ethics, and correction policies.

Additional information may include Editorial Team Info, and ownership and funding Info. You can read the guide on how to register your news pages on business manager.

Why is the Facebook Context button important for your website?

It helps increase brand trust, boost page engagement and also protect your brand from look-alike spam URLs that may affect your brand image. As a publisher, it gives users more information about a news source, the authenticity, and metadata relating to that organization thereby improving overall brand presence.

How To Enable Facebook Context Button

Once you tap on a tiny icon like an “i” on a Facebook link what pops out?Your Facebook page or
Facebook page not found for

fix facebook page not found in context button

Relax, I would guide you on how to fix the problem step by step so let’s dive in; You need to

  1. Create or have a meta business manager account.
  2. To have an active Facebook page older than 90 days.
  3. A domain (Your Website URL)

For the website URL, you would need to have access to the root folder of that domain, the source code, or DNS records. This would be needed for verifying your domain ownership. Once all the above-mentioned steps are ready you can activate your context button by;

  • Add your page to your business manager account.
  • Locate Brand Safety > Domains and add your website URL.
  • Once your URL has been added, you would see a “Not Verified” status beside it.
  • Select one option (use Upload an HTML file to your root directory)
  • Follow the steps required by downloading and uploading the HTML file to the root folder of your domain.
  • Hit the verify domain
  • Once the domain has been verified move to the ‘Connected Asset‘ tab
  • Click on Add Asset
  • Select your page and click done

The page would appear under your list of the connected assets. Viola! You’re done with activating your context button. Kindly note that changes would take about a week to reflect on your link feeds, I know you’re excited to see it but you have to exercise patience 😉

Read Also 3 Steps On How To Delete Facebook Account Permanently


I used the second method of verification (HTML Upload) because it’s fast and much easier than the other two options. Whichever one you may decide to use you would see detailed instructions on how to go about it.

Having issues hit me in the comment section and I would be glad to assist you. If you also find it very useful do not hesitate to share it with your colleagues!

Pamilerin Coker

Pamilerin Coker is a digital entrepreneur with a keen interest in Marketing, Public Relations, and Media. He's the lead digital strategist and owner of Havgate Digital, a subsidiary of his parent company, Havgate Group.

Related Articles

Leave a Reply

Your email address will not be published.